The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
iDay Could Net Apple $216M

iDay Could Net Apple $216M

by , 11:50 AM EDT, June 25th, 2007

June 29 - the day Apple releases the iPhone - has been dubbed "iDay," although for Apple it might as well be called "ka-ching day." Based on some estimates, the iPhone could bring in over US$200 Million in revenue the first day it is available, according to's Scott Moritz figures there are 162 Apple Stores and 1,800 AT&T stores in the United States. That makes for 1,962 retail outlets where consumers can go to purchase an iPhone.

"So with 1,962 stores and let's say 200 phones per store, Apple stands to sell some 392,000 iPhones," he said. "With each phone selling for an average price of $550, Apple stands to take in $216 million in revenue on the evening of June 29. And that's not including online sales."

Selling 392,000 iPhones on the first day would be an amazing feat for Apple and AT&T since the combination iPod and smartphone won't go on sale until 6 p.m. local time, leaving only a few hours for sales in each time zone. So far, the most optimistic sales figures have come from the likes of Piper Jaffray's Gene Munster, and he is estimating that 200,000 units will sell in the first two days.

Should Apple hit Mr. Moritz's estimates, however, that could translate into an extra $0.02 per share, or an additional $2 million in profit, assuming that every 1 million iPhones sold adds $0.06 per share bottom-line profit. The numbers also mean that Apple would be looking at about triple the revenue it brings in on a typical day.

Despite Mr. Moritz's optimistic predictions, Apple and AT&T may not be able to process transactions fast enough to hit his numbers. Apple also will need to have enough product on hand at retail stores, and for now no one from Apple or AT&T is saying exactly how many units each store will have on hand.

Apple is currently trading at $124.8292, up 1.8295 (1.49%).

If you are interested in Apple's stock, join our forum members in the Apple Finance Boards, a moderated forum for Apple Investors and people who are interested in Apple's financial dealings. For other stories regarding Apple's stock activity, visit our updated Apple Stock Watch Special Report.


Recent TMO Headlines - Updated October 22nd

Fri, 10:59 PM
Apple Pay Used to Buy $1M Aston Martin DB5 Luxury Car
Fri, 10:23 PM
Perpetrator of Friday's Internet Outage Comes Clean
Fri, 9:35 PM
macOS Sierra: Disable Auto-Logout if Sierra Enabled It
Fri, 6:26 PM
Apple Regent Street Opening Photo Gallery
Fri, 5:59 PM
Apple and IBM Partnership: Macs, iOS and Watson Are The Glue
Fri, 5:05 PM
Teens Steal $13,000 in iPhones from Natick Collection Apple Store
Fri, 1:41 PM
TMO Daily Observations 2016-10-21: iPhone 7 Fire, Microsoft Surface on the Rise
Fri, 11:22 AM
iPhone 7 Blamed for Car Fire
Fri, 9:00 AM
HYFY Pro 1-Year Plan: $25
Fri, 8:00 AM
King of the Hill Intro in Pixel Art
Thu, 8:19 PM
Eddy Cue Dampens Expectations for Original Apple TV Programming
Thu, 7:33 PM
Mad Max Available on Mac App Store and Steam
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!