4K Video Comparison between iPhone 7 Plus and Pro Gear

· John Martellaro · Cool Stuff Found

Starting with the iPhone 6s, the camera can shoot 4K video. But how good is that video? Surely, it can’t be as good as an $82,000 professional rig. And it isn’t. In this YouTube video, the Arri Alexa does a 4K video comparison between an iPhone 7 Plus and a pro rig with several side-by-side shots. While the iPhone does a decent job, the comparison and analysis plainly show why you wouldn’t use it for a major theatrical movie. Bottom line, the iPhone is pretty good, but the Arri Alexa records the scenes, especially in low light and warm colors, more like your eyes would actually see them. It’s fascinating, and because of the cost-differential, the take away should be how close iPhone 7 gets, rather than it not being as good.

Facebook, By Its Very Design, Cannot Avert the Tragedies it Creates

· John Martellaro · Particle Debris

Facebook and the Web of Trust

Recently, Facebook has suffered some difficulties that were caused by its very design. It’s clear now that one of the features of large, complex social services is that they contain within themselves the seeds of tragedy. Worse, thanks to the money at stake, there’s no remedy.  Not even a tough one.

Apple is Converting Mac Pro From a Fad to a Monster Graphics Platform

· John Martellaro · Editorial

Capt. Picard and Lt. Cmdr Data.

In 2008, the venerable cheese grater Mac Pro was designed for Apple customers who needed high end performance and expandability. In 2013, Apple shifted gears and saw the Mac Pro as an iconic desktop system with great performance if one shared the company’s vision for both industrial design and OpenCL. Now, it appears that Apple sees the Mac Pro as a platform that will support its future initiatives. Can Apple hold to that pattern? That abiding faith in high end computation and visualization? A new trademark filing suggests Apple now sees the light.

Apple and Others Will Build AIs That Will be Hard to Challenge

· John Martellaro · Particle Debris

AI Agent

What happens when AI machine learning becomes so sophisticated and inscrutable that humans can no longer understand how an AI came to a decision? AI processes will go far beyond simple structured code that can be debugged and audited. Will we just shrug and accept? John maps out the major issues with advanced AIs.

Sony Announces Prices & Availability of its OLED 4KTVs

· John Martellaro · Cool Stuff Found

Back in January, during CES, TMO wrote up a news story about Sony’s new XBR-A1E BRAVIA OLED 4K HDR TV. At the time, the product was not yet shipping, and we didn’t know what the prices would be. As a recap, Sony has embraced the OLED technology for its new line of 4K/UHD TVs, a market previously held only by LG. Now we know the details from the official press release for the two smaller models. For 55-inch: US$4999.99. For 65-inch: $6499.99. Sony says these TVs will be “available in stores beginning in April 2017.” OLED displays consistently win the picture quality battle against any kind of LCD, and so it’s important and timely for Sony to enter this market. No doubt, prices will be lower for the 2017 holidays.

Sony Announces Prices & Availability of its OLED 4KTVs