We’re almost certain now that Apple will announce a new 4K/UHD Apple TV with HDR, perhaps on September 12th. How will it work with your current TV system?
LAS VEGAS — For a long time, Sony has had an excellent reputation for building great TVs. However, until yesterday, only LG was selling those magnificent OLED 4K/UHD TVs. Now, Sony has joined the fray with its own branded OLED 4K/UHD sets, and they’re amazing. And not only HDR but Dolby Vision to boot. The word is… wow.
It’s not surprising that Apple is warming up to the idea of machine intelligence and AI agents with its $200 million purchase of Turi. The company needs to do that to remain competitive with Google and Microsoft. But, over and above that, the beneficial side effects will have even deeper implications for Apple as a company and its future.
Apple has been nibbling around the edges of the TV experience for a long time. The Apple TV has been a good start, and the recent emphasis on the 4th generation Apple TV and apps has been good. And yet, Apple hasn’t really closed the loop for a complete viewing experience and has delivered only pieces of the needed hardware. John fantasizes a bit. But with logic.