A panel of the National Advertising Review Board is recommending that AT&T stop its “5G Evolution” label for its network. If you’re at AT&T customer and notice a “5G E” label on your iPhone, that is what this is referring to. (Hint: It’s not actually 5G).
The NARB Panel agreed with NAD’s analysis and concluded that the term “Evolution” is not likely to alert consumers to the fact that the service is not 5G […] AT&T stated that it “respectfully disagrees with the reasoning and result reached by the Panel majority,” […] As a supporter of the self-regulatory process, it will comply with the NARB’s decision.
No comment from me is needed, other than surprise that AT&T is capable of self-regulating
It usually takes some time after a new Apple product is released (or gets closer to release) to get all the details figured out. That’s happening this week.
Sascha Segan is PCMag.com’s Lead Mobile Analyst. He has reviewed more than 1,100 smartphones, tablets and other gadgets in more than 15 years with PCMag. Sascha is also a multiple award-winning travel writer.
We chatted about how he got started in computing, and it was a familiar story. “…published the high school newspaper, literary magazine and foreign language magazine on an SE/30.” Along the way, Sascha discovered that he loved helping people and showing them how tech works. We talked about the future of foldable smartphones, how the butterfly MBP keyboard drove him to Windows, a (presumed) Apple iPhone/iPad event on March 31, and what’s in store for the 5G iPhone 12. Sascha understands 5G and phones deeply, and so this was a very informative show.
Three is rolling out its UK 5G network, and says it is ready for the “critical inflection point” of when Apple launches a 5G iPhone.
A new 2020 iPhone rumor today says that it could have a 120Hz ProMotion display. We’ve taken all of the rumors so far and rounded them up.
Karl Bode writes about corporations talking about the “race to 5G”, saying that it’s more like a race to bigger profits.
The “race” rhetoric is largely an illusion created by companies eager to do the bare minimum in exchange for as many subsidies, regulatory favors and tax breaks they can grab. This mindless regulatory capture has resulted in a US Telecom sector that routinely ranks in the middle of the pack in every metric that matters. While 5G will be a good thing when deployed at scale, it’s foolish to think the new wireless technical standard will address the deeper rot that plagues the sector.
Despite warnings from both at home and abroad, the UK Government has agreed to allow Huawei a “limited” role in its 5G network.
After six years of collaboration the FCC has unlocked 3.5GHz spectrum, called the ‘OnGo’ band, for consumers.
Charlotte Henry and John Martellaro join host Kelly Guimont to discuss 5G network rollouts, and when iPhones might take advantage of it.
The FCC has approved of a total of three 5G wireless bands, each with its own capabilities. This will dictate the design of the 2020 iPhone.
Well-known Apple analyst Ming-Chi Kuo believes that some models of the next iPhone could offer faster 5G speeds than we expected.
The design of Apple’s 2019 Mac Pro strongly suggests that there may be room for a new model, a new kind of Mac in 2020.
As carriers do, nomenclature and technology get manipulated for the sake of marketing, bragging rights and coverage maps. Plus, 5G bio safety issues are being more extensively explored.. Buckle up.
T-Mobile turned its 600MHz 5G network on, but no one can use it until 5G-capable smartphones are released, like two this Friday.
The “nationwide” 5G deployment relies on a slower form of 5G, using T-Mobile’s 600MHz spectrum. This “low-band” 5G essentially takes airwaves like the ones used for LTE and bundles them together with some new technology to deliver faster speeds.
T-Mobile doesn’t offer specifics on what kind of speeds you’ll see on the new network, and the actual improvements will vary a lot by location. “In some places, 600 MHz 5G will be a lot faster than LTE. In others, customers won’t see as much difference.”
T-Mobile CEO John Legere said that his company will give first responders free 5G service for a decade. However, there’s a catch.
The more hardware Apple sells, the more people sign up for services. But the opposite may also be happening. Services also drive iPad sales in new ways.
Reports say that Apple has moved its timeline for a custom 5G Apple modem to 2022.
It won’t be easy. In fact, bringing a new modem to the finish line in two years is really pushing it, my source said. After all the design work is done, and the fabrication of the chips themselves is underway, an arduous testing and certification process still awaits.
Right now I think 5G is overhyped and even the previous rumor of a 5G iPhone in 2020 didn’t make sense.
It has been argued that there are identifiable design trends in the iPhone 11 as we move into the post Jonny Ive era.
Bryan Chaffin and John Martellaro join host Kelly Guimont to talk about 5G and T-Mobile’s plans, as well as a breakdown of iPhone 11 rumors.
Apple is in advanced talks to buy Intel’s smartphone-modem chip business, both patents and staff, valued at around $1 billion.