Apple’s latest collection of ads, called “Close Your Rings,” highlights people with different fitness lifestyles using their Apple Watch to stay on top of their daily activity.
Apple has three new short ads showing off Apple Pay Cash. They’re all 15 seconds long and highlight different scenarios where using the feature could be handy.
Apple is highlighting Face ID on the iPhone X in a new ad where a quiz show contestant has to remember his bank account password. The pressure is on because time is about to run out and he can’t remember. The ad is called “Memory,” and it’s both a clever and fun reminder of how handy Face ID can be.
An Animoji ad originally posted to Apple’s Korean YouTube channel last month was just posted on its main channel today in the hours before the company’s WWDC keynote. The ad features three Animoji characters singing along to Citizen Kane by the Korean group HYUKOH. The timing of the video’s re-posting suggests that the Animoji feature may see updates during today’s keynote, both in terms of capabilities and device compatibility. The song is kind of catchy, too.
Apple has a fun new commercial out highlighting Face ID on the iPhone X. The message in the ad is that you can use your face to unlock pretty much anything, and its wrapped up in music and a little dancing. Bonus: If you look closely at the end of the commercial you can see an iOS 11 bug where text briefly flows outside a Messages notification bubble.
Amazon is hyping its Alexa voice assistant in a new ad to air during Super Bowl LII this weekend after teasing that new voices may be coming. Turns out they’re celebrities filling in to “help out.” Regardless of what you think of Amazon’s efforts in the voice control space, it’s a pretty funny commercial—and I kind of wish this is how my Echo really worked.
Now that you can pre-order a HomePod smart speaker Apple has four new ads hyping its music playback.
If you’re only interest in the Super Bowl was the commercials, you don’t have to find a friend who recorded the game just so you can see them. The Super Bowl Commercials website has your back. They have all of the commercials, and they chose what they see as the top 9 ads from the game. Spoiler: car makers nailed it with their ads this year. You can watch all of the ads at the Super Bowl Commercials website.