Amazon Go: a Retail Store with No Checkout Lines (Kind of Like Apple)

· · Analysis

Woman shopping at Amazon Go with

Amazon has taken a page from Apple’s book and maybe one-upped it, or at least brought it closer to home. The company announced Amazon Go, a combination retail store and app that allows you to walk in, scan a code, and walk out without doing going through any form of checkout line. Apple’s been doing something similar for years.