Apple's Policies Force Tumblr to Ban Certain Tags for iOS Users

Tumblr has been banning a host of tags from its iOS app in an effort to comply with Apple’s app review policies.

Some of the banned tags make sense for a platform trying to scrub itself of sensitive content — “porn,” “drugs” and “sex” are banned, for instance. Others are incomprehensible (or troubling if you think about them for too long), like the aforementioned “Tony the Tiger” and “Eugene Levy.” Even tags with the numbers 69 and 420 are banned.