Ever since WWDC 2020 we’ve wondered how Apple would brand its “Apple Silicon” chip for the Mac. Now we know, and it’s amazing.
Apple announced their M1 Macs today, the first Macs made with Apple Silicon chips. Join Dave and John as they dig into the specs to find out what the differences — and similarities — are between these models, helping you decide which one to order. Press play… and don’t get caught!
Apple will host its ‘One More Thing’ event on Tuesday, at which the first Apple silicon macs are expected to be unveiled. In a new note to investors, JP Morgan analyst Samik Chatterjee became the latest to predict that the shift may result in lower-cost Macs.
“With the move to in-house capabilities, Apple is looking to regain control over the pace of the technology roadmap on the processor chips, and create a common architecture across all Apple products, making it easier for developers to write and optimize applications for the product ecosystem,” the analyst writes. For consumers, Chatterjee believes that a lower bill of materials cost with a new Apple Silicon chip could lead to Mac devices with a lower price point targeting a wider market. More specifically, the analyst contends that Apple could release an SKU with a price point between that of the MacBook Pro and the MacBook Air. The analyst estimates a standalone market opportunity of 10 to 15 million unit volume for the new Mac device, with a starting average selling price (ASP) of $1,000. That implies about a $15 billion opportunity for Apple, “which will assure multi-year growth in a lackluster PC market.”
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An iPhone 12 sales surprise, prospects for next year’s model and Apple Silicon Mac glimpses lead this week’s Particle Debris.
Apple’s ‘One More Thing’ event is the latest to have an AR Easter egg hidden amongst the announcement online.
Apple will host another event on November 10, 2020, called ‘One More Thing’, with Apple Silicon devices expected to be unveiled.
Lots of things we were hoping for from Apple didn’t get announced on September 15 and October 13. Now there’s been a bunch of predictions gushing forth.