Apple TV+ executives talk about the service in an interview. Jamie Erlicht and Zack Van Amburg, former Sony employees, talk shop.
One of the first things they had to wrap their heads around was that they were no longer working for a Hollywood studio. The traditional factors that had defined their options as studio chiefs for so long — budget deficits, international sales, syndication potential, et al. — no longer applied. Now, the guiding principle was to build a service worthy of the Apple brand that also harnessed the power of digital media. The result is a collaboration between many departments.