Apple uploaded a trailer today for its upcoming docuseries “The Greatness Code.” It will feature stories from top athletes like Tom Brady, Usain Bolt, Shaun White, Alex Morgan, and others. It premiers globally on Apple TV+ July 10. It’s directed by Gotham Chopra and co-produced by Uninterrupted and Religion of Sports. “Internationally revered athletes featured in season one include four-time NBA MVP, three-time NBA champion and two-time Olympic gold medalist Lebron James; six-time Super Bowl champion and four-time Super Bowl MVP Tom Brady; Olympic gold medalist and co-captain of the US women’s national soccer team Alex Morgan; world’s fastest man and eight-time Olympic champion Usain Bolt; five-time Olympic gold medalist and 15-time world champion swimmer Katie Ledecky; 11-time world champion surfer Kelly Slater.“
Apple is partnering with Dori Media productions in Israel on a neo-noir psychological thriller called “Losing Alice.”
Apple has given a straight-to-series order for a comedy series called “The Afterparty” from Academy Award winners Chris Miller and Phil Lord.
Apple is partnering with film studio A24 to acquire “Sharper” for Apple TV+, starring and produced by Academy Award winner Julianne Moore.
To celebrate Juneteenth Apple is making “The Banker” free to watch on Apple TV+ without needing a subscription until the end of June.
Apple has acquired rights to stream “Tehran” outside of Israel. It’s distributed by Cineflix Rights and stars Israeli actress Niv Sultan.
Charlotte is the Mac Observer’s UK Associate editor, based in London. A self described media junkie, she has also written for City A.M. (London’s daily business tabloid,) Computer Business Review, and The Times, amongst others. Her new book is: Not Buying It.
In this episode, Charlotte and I dig deep into Apple TV+. We look at its current market share and growth potential based on a zero sum game, the possible addition of live sports, and a customer satisfaction survey. In passing, Charlotte believes that the naming conventions Apple has used for its Apple TV hardware and software have created a giant mess of customer confusion. We explored some new shows and also examined the character of Apple TV+ content compared to other streaming TV services.
Apple TV+ is estimated to hit 100 million paying subscribers by 2025, according to a note to investors by a top JP Morgan analyst.
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