With the introduction of watchOS 3.2, Apple added a Theater Mode to prevent your Apple Watch from lighting up when you turn your wrist. Instead you have to tap on the screen to activate the screen. You can turn Wake Screen on and off, or you can keep it on and use a tip that Andrew Orr found to save you from poking around in settings.
Apple has a new spot out called Apple Watch Series 2 — Live Bright. I love this spot, too. Great soundtrack in the form of Beyoncé’s “Freedom (feat. Kendrick Lamar)” from Lemonade—and I’m just guessing that cost a pretty penny or two. The commercial also features compelling imagery of people using their AWS2 in bright, colorful, energetic settings. It’s a great spot that fires on all cylinders.