Apple has been all about making our digital lives better with beautifully integrated hardware and software. What’s the thinking behind a billions dollars to compete with Netflix and Amazon?
John Martellaro and Jeff Butts join guest-host Bryan Chaffin to talk about Apple’s perils an lessons in trying to make a car. They also discuss the perennial topic of whether this is the year when—finally—Apple can’t compete with whatever Samsung announced earlier in the year. (Spoiler: no, it’s not.)
Once upon a time, Apple thought it could go from zero to 100 in the car business with no prior experience. We’re now seeing how hard it turned out to be.
Disney said it’s pulling its huge portfolio from Netflix in 2019, and Bryan and Jeff are concerned that the silofication of more and more content will be bad for consumers. They also chat about Fitbit’s plans for a smartwatch…ah, we’re just kidding. LOL Fitbit. Oh, and it turns out it’s pretty easy to fool a self-driving car.
Could Apple be the Microsoft of cars? Bryan and Jeff dig deep into this idea, as well as some of the quirkier aspects of Apple’s quarterly conference call with analysts. They also chat about the importance of Apple Park.
Bryan and Jeff don their futurist hats and explore what they think is the real future of augmented reality, virtual reality, AI, smarthomes, and self-driving cars.
Facebook CEO Mark Zuckerberg and Priscilla Chan have made a major donation to a group helping teachers buy homes near Facebook’s headquarters. Bryan and Jeff think Silicon Valley may need to think even bigger and build some company towns. They also dive deep into Tim Cook’s Apple Car plans, including his three vectors of autonomous vehicles, electric vehicles, and ride sharing services.
Apple’s driverless test car—a Lexus SUV—was caught in the wild by a MacRumors reader. There’s nothing earth-shattering about catching Apple’s autonomous vehicle in the wild—it’s been done before. But, I enjoy these reminders that Apple is going full steam ahead on developing driverless technology. Project Titan leaks have dramatically slowed since Bob Mansfield took it over, but testing obviously continues apace. MacRumor‘s Juli Clover has some additional details on this particular spotting.
The car market just took an interesting turn because Ford’s new CEO was running the company’s autonomous vehicle division. Bryan Chaffin and John Martellaro join Jeff Gamet to discuss how what that means for the car industry and the other companies with autonomous vehicle aspirations. They also share some thoughts on what Apple may have planned for its iOS 11 announcements at next month’s Worldwide Developer Conference.
Meet Ben Lieberman of New Castle, NY. He suffered a horrific tragedy in 2011 when his 19 year old son was killed by someone texting-while-driving. Powered by his personal loss, Mr. Lieberman is on a crusade to dramatically amp up the power of the police to search your smartphone without a warrant.
Bloomberg got pictures of a Lexus that reportedly belongs to Apple. An unnamed source gave the news outlet photos of the Lexus and claimed it emerged from an Apple facility known to be part of Project Titan. That’s Apple’s self-driving car project. The car is a Lexus RX450h SUV, and it has a sporty, “top-of-the-range 64-channel LIDAR, at least two radar and a series of cameras.” One must extend a measure of trust to the unnamed source, but it seems reasonable to imagine this is an Apple vehicle. If not, it’s going to be very like the kind of system Apple would be using to develop its self-driving technology. Apple veteran (legend) Bob Mansfield has refocused and pared down the Project Titan team. Its exclusive focus as of now is thought to be developing a self-driving system before moving on to an actual car. The long and the short of this story, however, is that people care what Apple is doing, even if it’s just testing technology using off-the-shelf components and a nice SUV. Bloomberg has more pics and a GIF of the car.
Alphabet’s driverless car company—Waymo—announced an “Early Rider” program for its driverless cars. The company has invited the general public to apply to be part of the program, saying “We’re searching for early riders in parts of the Phoenix metropolitan area, including Chandler, Tempe, Mesa and Gilbert. Come join us in making it safer and easier for everyone to get around!” The feel-good video below features a family that participated in small-scale tests, and Waymo said it would accept a “limited number” of additional participants in the expanded program. Alphabet CEO Larry Page has been an enthusiastic pursuer of driverless car technology since before Google, and Waymo’s goal is to launch a ride-hailing service based on its driverless platform. Apple, Didi, Uber, and a variety of other tech companies are all invested in a similar vision. Waymo’s testing in Arizona is a sharp reminder that a driverless future is marching inexorably closer. You can apply at Waymo’s site.
The education market is very price sensitive. Three players are in a pitched battle for the right-priced personal computer: Apple (iOS), Google (Chrome OS + Android), and Microsoft (Windows 10 Cloud). These OSes and their implementation on hardware, plus the right kind of marketing and staying power, could determine which company seizes the hearts and minds of schools and students.
When we think about flying cars, an idea that goes back more than 50 years, we often think of awkward technical concepts. Where does one stow the wings when driving? How does the designer efficient.y handle the propulsion for both roads and air? Airbus has come up with an ingenious solution, brilliant in fact. The autonomous drone comes and lifts the passenger module away. Digital Trends has the story and the demo video. It’s still just a concept, and a real product is 7 to 10 years away, according to Airbus. And then there’s the issue of FAA regulations even if it’s autonomous in all modes. Could be very cool. And no more sitting idle in rush hour traffic.
Apple reignited interest in its autonomous car project with a letter to Federal regulators arguing that “new entrants” into the autonomous vehicle industry should have just as many rights as the established automakers when it comes to testing prototypes on public roads.
We tend to think of robots and AI agents as potentially threatening. But when they’re specifically charged with protecting the human passengers in autonomous cars, there could be some serious shenanigans by aggressive drivers. Even abuse. What if one of those autonomous cars, in turn, does something unexpected? John looks at a mind-numbing scenario.