Apple’s Beats By Dre announced Solo Pro on Tuesday, the company’s first on-ear, noise-canceling headphones. They also include support for “Hey Siri,” Apple’s voice assistant. According to the company, Solo Pro offers an “exceptional frequency response with lower total harmonic distortion.” It also has two beam-forming microphones and and what Beats says is an “updated speech-detecting accelerometer” for voice calls. They’re $299.95, and will ship onOctober 30th in Black, Ivory, Gray, Dark Blue, Light Blue and Red. You can preorder now.
Apple picked quarterback Tom Brady to promote Beats by Dre headphones. A new spot for the brand features a grim and gritty locker room shot of the Deflategate quarterback wearing a pair of Beats by Dre. In a voiceover, Mr. Brady says: “Doubt me. Distract me. Give me noise. ‘Cause all I hear is, ‘It’s payback time.'” A tagline of “Above the noise” then appears, followed by the Beats logo. The spot was posted to YouTube this weekend, and already has more than 2.2 million views.