180 CEOs With Tim Cook Want to Redefine a Corporation's Purpose

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180 CEOs, including Tim Cook, signed a statement from Business Roundtable to reimagine what a corporation’s purpose is. Instead of (or alongside) maximizing profits for shareholders, there are other important qualities.

Businesses play a vital role in the economy by creating jobs, fostering innovation and providing essential goods and services. Businesses make and sell consumer products; manufacture equipment and vehicles; support the national defense; grow and produce food; provide health care; generate and deliver energy; and offer financial, communications and other services that underpin economic growth.

It’s a nice sentiment, and i hope that these are more than just good PR words.