Facebook Thinks California Privacy Law Doesn’t Apply To It

· Andrew Orr · Link

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The California Consumer Protection Act (CCPA) goes into effect January 1. Despite it being state-created it’s expected to affect all Americans. Some companies have been following Microsoft’s example and plan to voluntarily apply it to all states. Facebook however, disagrees (to no one’s surprise).

Facebook is taking a different tack for its web tracker, Pixel. Pixel’s name comes from its physical appearance on a website that installs it: literally, one square pixel. But behind that pixel is a code that that installs cookies on your browser, allowing it to track your activity across the internet.

Facebook provides this code to businesses free of charge, and those businesses can then purchase ads based off the information that Pixel collects…According to the Wall Street Journal, Facebook will claim that it doesn’t sell the data that its web trackers collect; it simply provides a service to businesses and websites that install Pixel on their sites. Because of this, it believes its web trackers are exempt from CCPA’s regulations…