A Profile of Apple Chief Operating Officer Jeff Williams

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Writing for Bloomberg, Mark Gurman writes about Apple’s COO Jeff Williams and how he contributes to Apple’s culture.

Williams has distinguished himself as a modest, disciplined, demanding leader in the current CEO’s style. He’s negotiated with suppliers, shipped hundreds of millions of devices a year from Chinese factories to the rest of the globe, and been a bit more hands-on with product development than Cook, they say. Williams attends weekly reviews of product and industrial design progress, subsequently briefing Cook for a final signoff, and has been the lead executive shepherding the Apple Watch to market.