Chtrbox, a social media marketing firm based in Mumbai, India, exposed an Instagram influencer database online.
Each record in the database contained a record that calculated the worth of each account, based off the number of followers, engagement, reach, likes and shares they had. This was used as a metric to determine how much the company could pay an Instagram celebrity or influencer to post an ad.
At the time of the writing there were 49 million database records, but was increasing by the hour. The database has since been pulled offline.