Apple CEO Tim Cook will be the commencement speaker at Duke University on May 13th, 2018, and the school used Apple’s own technology to make the announcement. Duke President Vincent E. Price, along with students and Tim Cook, used Animoji for the big reveal. Animoji is an iPhone X feature that maps your facial expressions and what you’re saying to an emoji character in real time. Cook is a Duke graduate and a fan of the school’s basketball team—something he shares in the video. Check out Duke’s Animoji announcement video.