Amazon's Alexa Super Bowl Ad is the Voice Assistant I Want

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Amazon is hyping its Alexa voice assistant in a new ad to air during Super Bowl LII this weekend after teasing that new voices may be coming. Turns out they’re celebrities filling in to “help out.” Regardless of what you think of Amazon’s efforts in the voice control space, it’s a pretty funny commercial—and I kind of wish this is how my Echo really worked.

Siri Co-stars in New Ad with Dwayne Johnson

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Dwayne Johnson is one of the hardest working actors in Hollywood, but that didn’t stop him from partnering with Apple on an epic commercial featuring the iPhone voice assistant Siri. The nearly four minute spot takes The Rock and Siri on an epic journey he calls the “biggest, coolest, craziest, dopest, most over the top, funnest” movie ever. The spot is called The Rock X Siri: Dominate the Day and you can watch it on Apple’s YouTube channel now. Ironically, asking Siri to show you the movie only brings up a list of Dwayne Johnson flicks.[Update: Bob LeVitus talks about this ad in his newest column.]