Apple is highlighting Face ID on the iPhone X in a new ad where a quiz show contestant has to remember his bank account password. The pressure is on because time is about to run out and he can’t remember. The ad is called “Memory,” and it’s both a clever and fun reminder of how handy Face ID can be.
Apple has a fun new commercial out highlighting Face ID on the iPhone X. The message in the ad is that you can use your face to unlock pretty much anything, and its wrapped up in music and a little dancing. Bonus: If you look closely at the end of the commercial you can see an iOS 11 bug where text briefly flows outside a Messages notification bubble.
John Martellaro and Bryan Chaffin join Jeff Gamet to to debate the value in Apple’s latest HomePod commercial directed my Spike Jonze along with whether or not HomePod should be opened up to other platforms. They also have a cathartic Daylight Saving Time rant.
Amazon is hyping its Alexa voice assistant in a new ad to air during Super Bowl LII this weekend after teasing that new voices may be coming. Turns out they’re celebrities filling in to “help out.” Regardless of what you think of Amazon’s efforts in the voice control space, it’s a pretty funny commercial—and I kind of wish this is how my Echo really worked.
Dwayne Johnson is one of the hardest working actors in Hollywood, but that didn’t stop him from partnering with Apple on an epic commercial featuring the iPhone voice assistant Siri. The nearly four minute spot takes The Rock and Siri on an epic journey he calls the “biggest, coolest, craziest, dopest, most over the top, funnest” movie ever. The spot is called The Rock X Siri: Dominate the Day and you can watch it on Apple’s YouTube channel now. Ironically, asking Siri to show you the movie only brings up a list of Dwayne Johnson flicks.[Update: Bob LeVitus talks about this ad in his newest column.]
A new Apple commercial makes the case that students can take better notes with iPad Pro and Apple Pencil. The spot is a continuation of Apple’s iPad Pro commercials that directly respond to real tweets from real people. There’s also a second spot called iPad Pro — Need less stuff.