Your Financial Transaction Data is the Holy Grail for Advertisers

· Andrew Orr · Link

Man holding a credit card

Over the past decade, our financial transaction data has become one of the most sought-after data sets. Credit card processors like American Express, Mastercard, and Visa are at the center of it.

All of this is happening under a veil of secrecy. Credit card companies may acknowledge that they make money from analyzing transactions, but they are vague about what data they actually share […] Even Apple, which prohibits Goldman Sachs from using its card data for marketing purposes, couldn’t get the same concessions out of Mastercard, its card network.

Here’s a link to the study mentioned in the article, where MIT researchers successfully de-anonymized financial data that these companies claim had privacy protections.

The State of Apple Pay - TMO Daily Observations 2017-02-13

· Jeff Gamet · The Mac Observer's Daily Observations Podcast

TMO Daily Observations Podcast Logo

Some big retailers don’t seem interested in Apple Pay, and Apple is having a fight over adoption in Australia. Adam Christianson from the Maccast and John Martellaro join Jeff Gamet to look at the state of Apple Pay and talk about what they see in the future for contactless payment systems.