Google is going into the ride-sharing business this fall. According to The Wall Street Journal, Google plans to open up ride sharing services to users of its Waze app. Bryan Chaffin offers his thoughts on Google competing with Uber, the future of cars, and ride sharing.
Uber and Didi were locked in a battle to outspend each other in China in hopes of becoming the dominant name in the ride sharing market. When Apple invested US$1 billion in Didi, however, Uber knew that strategy wouldn’t work and agreed to a deal where Didi bought out its Chinese operations.
Apple’s US$1 billion investment in Didi Chuxing just became more interesting because the ride sharing company is buying rival Uber’s China business in a deal valued at $35 billion. Didi is also investing in Uber outside of China, and that means Apple’s interest in the ride sharing market may get a lot bigger.