News app Tonic is different than most news apps because it uses differential privacy. More apps should do the same.
Before your eyes cross, a real-life example Cyphers gave me is the census. The government has a lot of aggregate data about its citizens—and it probably wants to share demographic information from that set without revealing anything about any one particular individual. Let’s say you live in a small census block with only one or two people. It wouldn’t take a genius to figure out personal information about you, given the right parameters. Differential privacy would be a way to summarize that data without putting any one individual at risk.