Apple Music has a new promo video out, and I love it. It’s called Apple Music Anthem, and it channels what can only be described as the trippy. What’s even better is that all of the imagery is being taken from rock and pop videos, album covers, and iconic imagery from past and present. And all of that imagery is being repurposed in very different ways. Take Sia’s half white, half black wig. It’s there, but it’s on the iTunes to 1/8-notes icon. Drake’s now-iconic dance is in the video, too, but it’s been composited with the iTunes logo, too. In fact, it’s that logo that’s the unifying feature of the spot, and it’s very reminiscent of the sort of thing MTV did in its heyday. In any event, I love this spot.
Drake set a new record for first-day streams with his new album, More Life, which was streamed 89.9 million times on the first day. That was not only a record-setting debut, it crushed Spotify’s first-day totals for the album of 61.3 million streams. That’s significant, because that was itself a record for the larger streaming service.