Apple’s “Field Trip” education event produced a flood of excellent articles about Apple’s standing in the education market. Here are four of the best. And one hits a hot button.
Bryan Chaffin and Jeff Gamet are joined by Laura Bain, E-Learning Coordinator at a private school in Brisbane, Australia, to talk about Apple and the “Let’s Take a Field Trip” event. They discuss what it’s like in the trenches of E-Learning, including the ongoing battle between Apple, Google, and Microsoft. You’ve been hearing a lot of tech pundits talk about Apple and education, but this conversation has a voice from the trenches.
Apple’s ‘Field Trip’ Education Event was designed to influence the media, but it can’t change school financial decisions.
Apple rolled out several improvements to its iWork suite, including drawing, book creation, a beta for Smart Annotation (i.e. support for Apple Pencil), and more.
Apple did a rare redesign for its home page Tuesday, one featuring the education themes of its Chicago EdTech media event. It utilizes a a version of the Apple logo drawn with Apple Pencil on iPad. During the media event, Apple showed slides with the same kind of imagery, including sketches of the presenters and other announcements. Apple used the event to announce new education software and a new iPad aimed at education, including support for Apple Pencil.
The free, cloud-based software allows teachers to assign specific activities within an app to a child. It also allows them monitor that activity as the class works on assignments.
Apple has a new spot out called One person can change the world. Released in time with Tuesday’s iPad and education-focused media event in Chicago, the spot features a slow-mo pan through a playground filled with young children playing and being kids. With a simple piano soundtrack, the spot features different kids talking about being creative and how imagination can bring change to the world. It’s a compelling spot, and it’s either timely or serendipitous considering the growing youth movement in the U.S.
Just as it neglected the Mac, Apple neglected the education market for too long. It’ll be a major challenge to solve its new education problem, and less expensive iPads are only a start.
There are some fundamental issues related to education in an environment immersed in social media. What can Apple do better?
Bryan Chaffin brings you the prognosticatory visions of one Paul Mapilly, writing for Banyan Hill Publishing, who says simple, “Apple Is Doomed,” or Apple Death Knell #71.
Apple launched its annual back to school promo in Europe, offering students and teachers a pair of free Beats headphones with the purchase of a new Mac or iPad Pro. Customers can choose between Beats Solo3, BeatsX, or Powerbeats3 models. The offer is on top of the discounted pricing on the Mac or iPad Pro available to students and teachers through Apple’s education store. Current pricing includes discounts up to £270 on a new Mac, and up to £59 on a new iPad in the UK. In Euro countries, students and teachers can save €328 on new Mac, and up to €68 on a new iPad Pro. The offer mirrors the U.S. back-to-school promo launched in July.
Apple not only reported increased revenue for iPads in general, but growth in its education market in specific.
A Technology Director in Maine wrote us to explain how Mac notebooks just can’t compete, price-wise, in his school district anymore.
It’s designed to teach kids the fundamental building blocks of how computers work, and it’s super cool.
The iPad was developed, in the Macintosh era of maturity, as a simpler alternaive for content consumption. It nicely eliminated the headaches of PC complexity and security concerns. Today, things are radically different, and the need to be able to create content and generate personal revenue is much more pressing than when the iPad was first conceived nearly a decade ago.
Supercomputers, the internet and Artificial Intelligence (AI) agents are coming into full bloom. The future is evolving quickly away from GUI and touch-based methods to AI and voice control. The implications for our personal computing experience are immense, and it all starts with the fundamentals of how we educate our children.