Apple launched its annual back to school promo in Europe, offering students and teachers a pair of free Beats headphones with the purchase of a new Mac or iPad Pro. Customers can choose between Beats Solo3, BeatsX, or Powerbeats3 models. The offer is on top of the discounted pricing on the Mac or iPad Pro available to students and teachers through Apple’s education store. Current pricing includes discounts up to £270 on a new Mac, and up to £59 on a new iPad in the UK. In Euro countries, students and teachers can save €328 on new Mac, and up to €68 on a new iPad Pro. The offer mirrors the U.S. back-to-school promo launched in July.
Apple not only reported increased revenue for iPads in general, but growth in its education market in specific.
A Technology Director in Maine wrote us to explain how Mac notebooks just can’t compete, price-wise, in his school district anymore.
It’s designed to teach kids the fundamental building blocks of how computers work, and it’s super cool.
The iPad was developed, in the Macintosh era of maturity, as a simpler alternaive for content consumption. It nicely eliminated the headaches of PC complexity and security concerns. Today, things are radically different, and the need to be able to create content and generate personal revenue is much more pressing than when the iPad was first conceived nearly a decade ago.
Supercomputers, the internet and Artificial Intelligence (AI) agents are coming into full bloom. The future is evolving quickly away from GUI and touch-based methods to AI and voice control. The implications for our personal computing experience are immense, and it all starts with the fundamentals of how we educate our children.