VSCO Hasn’t Released a Film X Preset Since January

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The story I’m linking to is a bit of a behind-the-scenes look at the effort VSCO puts into emulating analog film. The company releases these special presets as part of its VSCO X membership, which costs US$20/year.

Its Film X filters recreate the look of long-gone analog films like Ektar 100, Portra 400, and Kodak Tri-X (a favorite of the late street photographer Garry Winogrand). It’s a long process that involves not just coding, but locating old film stock and reverse engineering the pictures captured on it.

It’s interesting to read, but I’d also like to take this opportunity to say that I’m a VSCO X member and VSCO hasn’t released a Film X preset since January. We were promised one new preset every month. Time to cancel?

VSCO X November Film: Introducing Fuji Velvia 50

· · Cool Stuff Found

VSCO X is a membership program for the photography app VSCO. It’s a yearly subscription that offers members exclusive film emulation presets. Members also have access to the entire library of 130+ presets. The membership costs US$19.99/year.

Since Kodachrome, no film has attracted as loyal a following as Fujifilm’s Velvia 50. With its high contrast and richly saturated colors, Fuji Velvia 50 quickly became the go-to film for landscape photographers. A slight magenta cast and warm color palette make Velvia 50 especially suited for autumn, desert, and sunset scenes.

The Mac Observer has a full list of Film X presets that are updated every month.

VSCO X November Film: Introducing Fuji Velvia 50