We all know of the web’s many ills, but what are the solutions? Richard Whitt, head of the GLIA Foundation, thinks he has the answer – give the internet back to the users. Writing for Fast Company, Mr. Whitt says that change could be brought about by using existing technologies and business practices to advocate on behalf of the user.
On this better, more user-driven web, each of us would be in control of our digital lives. For example, we could have our personal information (browsing history, past purchases, content preferences) curated and stored, in a localized repository we control. We users then could choose to share or withhold our personal profile, including some or all of that data, as we see fit, in exchange for specific services from internet companies. Moreover, on this new web, users also could dispatch a personal AI avatar to act as a virtual envoy, both online and offline.