Astonishingly, Apple creates unnecessary problems for itself. Locked in the old era, modern Apple executive thinking continues to focus on drama while excising important elements of its vision. That leads to pain, criticism, and disaffection with Apple. It wouldn’t be hard to avoid all that these days. John explains.
Apple’s online store went offline Thursday morning ahead of the company’s “hello again” media event. That’s not much of a surprise considering the company is expected to introduce new MacBook Pro models today.