HomePod

John Kheit put together a HomePod unboxing video for me. It includes not only the unwrapping and unboxing, and his set up process, too. It stops shy of him foaming at the mouth about how much he doesn’t like the sound, but we’ll get to that next Wednesday on Pop.0. Until then, check out the unboxing experience with HomePod!

Apple has turned out the C-Suite to promote HomePod, including senior vice president of marketing Phil Schiller. In an interview with audio magazine Sound and Vision, Mr. Schiller talked up three aspects of Apple’s smart speaker: music, Siri, and HomeKit. There’s little I would call new in the interview, and when I went looking for a standout quote, it all felt like informative marketing speak. But, it’s interesting to see Mr. Schiller pushing HomeKit integration, which has largely been downplayed in Apple’s marketing message so far. One way or another, however, it’s a good read that gives a nice overview of what Apple wants us to think about HomePod.