Advertisers aren’t happy with solutions like Safari’s Intelligent Tracking Prevention. They came up with an alternative version to cookies.
Intelligent Tracking Prevention 2.2 is an update that changes the duration of certain cookies created under certain conditions.
Apple built a new Safari anti-tracking feature into its browser. Advertisers aren’t happy about it, which means it’s great for users.
To prevent potential abuse, Apple will monitor the adoption of the API.
Google is deploying a change in its AdWords service that obeys Apple’s rules, while still allowing online advertisers to track conversion rates.