Apple Loves Outdated Tech and Gives up on Social Media, Plus Electrified LEGO - ACM 403

· Bryan Chaffin · Apple Context Machine Podcast

Apple Context Machine Logo

Apple appears to be increasingly comfy offering yesterday’s technology at today’s prices, and Bryan and Jeff are all cranky about it. They also talk about Brixo, chrome-plated and electrified LEGO bricks, and Apple’s new Clips app and what it means for social media. Oh, and Jeff had to edit out an F-bomb because Bryan got all ranty.

Apple Says You Can Take Better Notes with iPad Pro in New Commercial

· Bryan Chaffin · News

Screenshot from Apple commercial: iPad Pro - Take better notes

A new Apple commercial makes the case that students can take better notes with iPad Pro and Apple Pencil. The spot is a continuation of Apple’s iPad Pro commercials that directly respond to real tweets from real people. There’s also a second spot called iPad Pro — Need less stuff.

New Apple iPad Pro Spot Shows the Power of Apple Pencil to Sign Documents

· Bryan Chaffin · Cool Stuff Found

Apple has a new entrant in its iPad Pro commercials where the company responds to tweets from real people. The new one is called No more printing, and shows how you can use iPad Pro and Apple Pencil to sign documents. It’s anchored around a tweet from @ROSESplease about printing personal documents on the company printer. I thought these spots were interesting when they launched, and found it interesting that Apple was interacting indirectly with social media and tweets from real folks. As time goes on, however, I find that I don’t think about these adds at all. That certainly wasn’t true with many other Apple campaigns. Then again, I’m not the target demo for these spots. This is the fifth spot in the series, making it likely they’re performing well for Apple.

New iPad Pro and iPhone SE Report - TMO Daily Observations 2017-02-21

· Jeff Gamet · The Mac Observer's Daily Observations Podcast

TMO Daily Observations Podcast Logo

A report claims Apple will introduce new iPads and an updated iPhone SE in March. Bryan Chaffin and Dave Hamilton join Jeff Gamet to look at what Apple may have in store for the iPad Pro lineup, plus they share their thoughts on an updated iPhone SE.

New Report Says Apple Pencil 2 will Attach to iPad Pro with Built-in Magnets

· Jeff Gamet · Product News

Apple using internal magnets to attach Apple Pencil 2 to iPad Pro

Apple is reportedly working on the second generation Apple Pencil with built-in magnets that lock to your iPad when you aren’t drawing or writing. Assuming the report is legit, Apple plans to ship Apple Pencil 2 along side new iPad models some time this year.

Astropad Studio Turns Your iPad Pro into a Pro-level Mac Graphics Tablet

· Jeff Gamet · Product News

Astropad Studio for the iPad Pro and Mac

Astropad is a cool app that lets you use your iPad as a full-on graphics tablet for your Mac, but may be a little limited for pro users looking for an alternative to Wacom’s Cintiq tablets. That’s not a problem any more thanks to today’s Astropad Studio launch.

Apple Appears Ready to Restructure the iPad Lineup

· John Martellaro · Analysis

iPad Pro with Apple Pencil

A recent report from KGI Securities analyst Ming-Chi Quo suggests that Apple appears ready to restructure the iPad Product line.  The goal is, apparently, to clearly correlate increasing size and sophistication with price to make sure customers can update or enter the market at the desired level. Ming-Chi Quo believes sales and ASPs will benefit, but there may be more going on. John explains.

Brydge 12.9 Aluminum Keyboard for iPad Pro Exudes Class

· John Martellaro · In-Depth Review

Brydge 12.9 Keyboard for iPad Pro

Apple has waxed enthusiastic about keyboards for the iPad and now offers its own. But the design may not be for everyone. If you’ve been thinking about a sturdy, aluminum keyboard/case for your iPad Pro, one that makes it look (and function) very much like a MacBook, then you’ll want to read John’s review of the Brydge 12.9 model for iPad Pro.

Apple Drops Prices, Bumps Storage on iPad Line

· Jeff Gamet · News

iPad lower prices

The iPhone 7 and Apple Watch Series 2 were in the spotlight Wednesday morning, Apple quietly lowered the prices on the iPad lineup while bumping up storage. The 16GB storage option is gone and a 256GB option is available, just like the iPhone 7.

The iPad Pro 9.7-inch Keyboard Case for Road Warriors

· Bob LeVitus · Dr. Mac's Rants & Raves

Logitech's Create keyboard actually feels like you're typing on a real keyboard!

In a perfect world, Dr. Mac says he’d ditch his laptop and hit the road with just a svelte 9.7-inch iPad Pro. Two recent events make it possible; find out more in Dr. Mac’s Rants & Raves #189: The iPad Pro 9.7-inch Keyboard Case for Road Warriors

A Clever Microsoft Ad Gets to the Heart of Apple's Fuzzy iPad Message

· John Martellaro · Editorial

MacBook-iPad side by side

The early iPads were a sensation. It seemed that Steve Jobs had brought forth the successor to the Mac. However, things have not gone as planned with the iPad, and Apple is scrambling to construct a clearer branding and imperative for the iPad. Even Microsoft senses the difficulty and has poked fun at Apple’s newfound toaster-fridge mentality.

iPad Pro 9.7-inch vs. iPad Air 2

· Bob LeVitus · Columns & Opinions

Dr. Mac’s has been running an iPad Pro 9.7-inch and an iPad Air 2 side-by-side for the past month. Wanna know which one he’d buy?