Apple Industry Analyst Rene Ritchie - TMO BGM Interview

Rene Ritchie has been covering personal technology for over a decade. He currently hosts his own YouTube channel where he provides news analysis and insight on Apple and related technologies and culture. He also co-hosts MacBreak Weekly on the TWiT network and writes a column every Monday for iMore. He is the former Editor-in-Chief of iMore.

Rene and I discussed an incredible range of Apple topics: the MBP’s awful 720p FaceTime camera, the aging iMac design, the future of iMac Pro, the Butterfly keyboard, Rene’s enthusiasm for Apple and the trustworthiness of the company. I also got to know Rene better as we chatted about growing up with Macs, his love of Apple Watch bands, Pokémon and years of studying martial arts. Rene finished with several tips for video podcasters.

Perhaps Apple Shouldn't Release an iPhone in 2020

People have been speculating for a while about what the coronavirus outbreak means for global supply chains, not least Apple’s. It is all based on the assumption there has to be an iPhone in 2020. Over on iMore Bryan M. Wolfe says there doesn’t. It’s a view I’m increasingly sympathetic with – the world is in turmoil, does Apple really want to be waving shiny new devices around right now?

There’s nothing wrong with the iPhone 11. More importantly, with unemployment rising, now is not the best time for the company to release a new device intended for the masses. Instead, the company should use its first online WWDC conference to announce splashy updates for iOS, iPadOS, and other systems. Then, when this crisis (finally) ebbs, Apple should launch the iPhone 12 in 2021. I understand Apple just released a new iPad Pro. However, the line hadn’t been updated in nearly two years, so a refresh was justified. Same too for the 2020 MacBook Air, which includes the company’s well-received new Backlit Magic Keyboard.