Starting with the iPhone 6s, the camera can shoot 4K video. But how good is that video? Surely, it can’t be as good as an $82,000 professional rig. And it isn’t. In this YouTube video, the Arri Alexa does a 4K video comparison between an iPhone 7 Plus and a pro rig with several side-by-side shots. While the iPhone does a decent job, the comparison and analysis plainly show why you wouldn’t use it for a major theatrical movie. Bottom line, the iPhone is pretty good, but the Arri Alexa records the scenes, especially in low light and warm colors, more like your eyes would actually see them. It’s fascinating, and because of the cost-differential, the take away should be how close iPhone 7 gets, rather than it not being as good.
A revamped Control Center, a new app, and new Settings are just the tip of the iceberg.
Apple published a new iPhone 7 Plus video to its YouTube channel on Monday. The spot shows a barber shop using iPhone 7 Plus’s Portrait Mode camera to promote its business. It’s a charming pitch directly demonstrating a practical way for someone to use the feature in their business. The imagery is compelling and the message is accessible. The soundtrack is “Fantastic Man” by William Onyeabor, an artist who recorded in the ’70s and early ’80s.
Apple released five videos to YouTube Thursday evening, all of them designed to teach you how to shoot on iPhone 7 or iPhone 7 Plus. Topics include shooting action, shooting “great portraits,” shooting close-ups, shooting vertical panoramics (panos), and shooting without Flash. We’ve got all five of them.
Ever been in love? Know how love can sometimes make the whole world disappear into the background? Apple is channeling that in a new iPhone 7 Plus commercial called The City. With the sweet and touching “Sing to Me” by Walter Martin (feat. Karen O), the spot shows two young lovers sheening around a crowded city taking pictures of one another as the the world around them vanishes. “Focus on what you love” with “Portrait Mode in iPhone 7 Plus” are the taglines in the spot. There’s a line from Castle when Becket’s asked how do you know when you’re in love? Her answer: “All the songs make sense.” It’s a great line, and perhaps that’s why this spot resonates with me personally. It definitely makes sense.
Apple launched five new commercials through its YouTube channel Tuesday. Four of them are part of the “Shot on iPhone” series and take us on “One Night” tours of New York City, Johannesburg, Shanghai, and Tokyo. Each commercial is comprised of stills and videos from their respective cities, theoretically taken over one night.
Apple has two new commercials out promoting iPhone 7 Plus’s Portrait camera. That’s the two-lens camera unique to iPhone 7 Plus that allows photographs to have a shallow depth of field (meaning a blurry background and sharp foreground). The pieces explain in very simple terms what Portrait mode on iPhone 7 Plus does for a photo.
Twelve South announced Friday that its SurfacePad leather wrap case is now available for iPhone 7 and iPhone 7 Plus. I like minimalist leather cases for my iPhones and iPads and I’ve long thought the SurfacePad line is good looking. The back attaches to your iPhone, and the inside of the front cover is lined with microfiber. It has two slots for cards on the inside, too, if that’s your thing. It’s available in Jet Black, Camel and Midnight Blue, for $39.95, and it’s shipping now.
This week Dr. Mac looks at three new iPhone cases he likes and recommends and one iPhone case that was more fragile than the iPhone it was meant to protect.
This is less of a tip and more of a warning. Apple made the iPhone 7 and 7 Plus water and dust resistant, with a rating of IP67. This means that you won’t have to worry as much if you get a wet iPhone. Step One: Don’t panic, and grab your towel.
Still need to use analog headphones with your iPhone 7? Ditch that puny little adapter and kill two birds with one polycarbonate stone with the Incipio OX case, an iPhone case that brings the 3.5mm headphone jack back to your favorite smartphone. The OX looks like a normal slim hardshell case, except for a bit of extra length at the bottom. There, you’ll find both a Lightning and 3.5mm audio jack, powered by an internal DAC. The Incipio OX will be available for both the iPhone 7 and iPhone 7 Plus in the first quarter of 2017 in Black, Forest, and Purple color options starting at $59.99.
Supplier data suggests that Apple will trim iPhone production by about 10 percent in the first quarter of 2017, a modest reduction following the holiday sales period. But to the clickbait tech press, it’s all doom and gloom.
Wait times for Apple’s iPhone 7 Plus remain at 3-4 weeks or 3-5 weeks, with none showing less than 3 weeks as of this writing. Almost 7 weeks after the initial ship date, that’s an unusual delay for Apple, and the question is why.
We’ve reviewed a lot of iPhone cases over the years. Some are amazing, but most have at least one flaw. This Silk Innovation Pureview transparent, slim case for the iPhone 7/Plus has no flaws and is a great way to show off the phone’s colors yet provide very good protection. John explains why it’s now his case of choice.
This Quick Tip is about the spankin’-new Portrait Mode available on the iPhone 7 Plus, which’ll let you take shots with a special depth effect applied. However, if you don’t want your iPhone to keep an additional version of each of your Portrait Mode images, come read this article and find out how to turn that off!
Dr. Mac’s been beta testing Apple’s new depth-of-field effect—which is coming soon to the iPhone 7 Plus (only) real soon. He says it does a phenomenal job of simulating the effect most of the time — so good, in fact, he’s threatening to sell his DSLR.