Has Your Phone Gotten iPhone 7 Loop Disease?

· Andrew Orr · News

There seems to be a new epidemic among iPhone users. Called “iPhone 7 loop disease,” it can affect older iPhone 7 and iPhone 7 Plus models.

So...Which iPhone Should I Get? (Part I)

· Bob LeVitus · Dr. Mac's Rants & Raves

Dr. Mac can’t recall Apple ever offering more iPhone models than today, with eight different iPhone models, sporting screens in four sizes, and having 32, 64, 128, or 256GB of storage. Which is right for you?

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

 

How to Use Emergency SOS on the iPhone

· Jeff Butts · Quick Tip

emergency sos

This is a great new feature, stymied by conflicting and confusing instructions for use that, strangely enough, vary depending on which model of iPhone you have.

PSA: Olloclip Certifies iPhone 7/Plus Lens Kits for iPhone 8/Plus

· Bryan Chaffin · Cool Stuff Found

Olloclip announced Thursday that its popular lens kits (and cases) for iPhone 7 and iPhone 7 Plus work out of the box with iPhone 8 and iPhone 8 plus. “This includes compatibility with the Core Lens, Active Lens, Macro Pro Lens and special edition Filmer’s Kit,” the company said. Olloclip makes some of our favorite iPhone lenses, with the Core Lens Kit priced at $99.99. All of the kits are available now.

PSA: Olloclip Certifies iPhone 7/Plus Lens Kits for iPhone 8/Plus

Get a Second Screen for Your iPhone with InkCase

· Jeff Butts · Cool Stuff Found

The Oaxis InkCase i7 Plus is a lot of things. It’s a case for your iPhone 7 Plus, but it’s also an eBook reader. It offers shock absorption, while allowing you check your calendar and reminders without unlocking your iPhone. This is a second screen for your iPhone, as well as a protective case to keep you from breaking it. The InkCase even integrates with Pocket, so you can save your articles to read later and not have to open up your smartphone to peruse those headlines. The real beauty, though, is the eInk display — no more worries about glare from harsh sunlight when you’re trying to read. Oaxis already has the InkCase line available for the iPhone 7, but the new, larger product for the 7 Plus is gaining traction on Kickstarter. With 30 days left in the campaign, Oaxis has already come close to meeting the funding goal to make the case a reality. I received an early review unit of the case recently, and I’m loving it so far. It’s definitely worthy of the moniker “Cool Stuff Found.”

4K Video Comparison between iPhone 7 Plus and Pro Gear

· John Martellaro · Cool Stuff Found

Starting with the iPhone 6s, the camera can shoot 4K video. But how good is that video? Surely, it can’t be as good as an $82,000 professional rig. And it isn’t. In this YouTube video, the Arri Alexa does a 4K video comparison between an iPhone 7 Plus and a pro rig with several side-by-side shots. While the iPhone does a decent job, the comparison and analysis plainly show why you wouldn’t use it for a major theatrical movie. Bottom line, the iPhone is pretty good, but the Arri Alexa records the scenes, especially in low light and warm colors, more like your eyes would actually see them. It’s fascinating, and because of the cost-differential, the take away should be how close iPhone 7 gets, rather than it not being as good.

Watch Apple's 'iPhone 7 Plus — Barbers' Video

· Bryan Chaffin · Cool Stuff Found

Apple published a new iPhone 7 Plus video to its YouTube channel on Monday. The spot shows a barber shop using iPhone 7 Plus’s Portrait Mode camera to promote its business. It’s a charming pitch directly demonstrating a practical way for someone to use the feature in their business. The imagery is compelling and the message is accessible. The soundtrack is  “Fantastic Man” by William Onyeabor, an artist who recorded in the ’70s and early ’80s.

Five Apple Videos for Shooting with iPhone 7 and iPhone 7 Plus

· Bryan Chaffin · News

How to shoot action on iPhone 7

Apple released five videos to YouTube Thursday evening, all of them designed to teach you how to shoot on iPhone 7 or iPhone 7 Plus. Topics include shooting action, shooting “great portraits,” shooting close-ups, shooting vertical panoramics (panos), and shooting without Flash. We’ve got all five of them.

Apple iPhone 7 Plus Commercial Channels Love Making the World Disappear

· Bryan Chaffin · Cool Stuff Found

Ever been in love? Know how love can sometimes make the whole world disappear into the background? Apple is channeling that in a new iPhone 7 Plus commercial called The City. With the sweet and touching “Sing to Me” by Walter Martin (feat. Karen O), the spot shows two young lovers sheening around a crowded city taking pictures of one another as the the world around them vanishes. “Focus on what you love” with “Portrait Mode in iPhone 7 Plus” are the taglines in the spot. There’s a line from Castle when Becket’s asked how do you know when you’re in love? Her answer: “All the songs make sense.” It’s a great line, and perhaps that’s why this spot resonates with me personally. It definitely makes sense.

Apple Takes Us on iPhone 7 'One Night' Tours of NYC, Johannesburg, Shanghai, Tokyo

· Bryan Chaffin · News

Screenshot from

Apple launched five new commercials through its YouTube channel Tuesday. Four of them are part of the “Shot on iPhone” series and take us on “One Night” tours of New York City, Johannesburg, Shanghai, and Tokyo. Each commercial is comprised of stills and videos from their respective cities, theoretically taken over one night.

Apple Posts New iPhone 7 Plus Commercials to Highlight Portrait Camera

· Bryan Chaffin · Editorial

Screenshots from Apple's Soulmate Spot,

Apple has two new commercials out promoting iPhone 7 Plus’s Portrait camera. That’s the two-lens camera unique to iPhone 7 Plus that allows photographs to have a shallow depth of field (meaning a blurry background and sharp foreground). The pieces explain in very simple terms what Portrait mode on iPhone 7 Plus does for a photo.

Twelve South's SurfacePad Leather Case Comes to iPhone 7 and iPhone 7 Plus

· Bryan Chaffin · Cool Stuff Found

Twelve South announced Friday that its SurfacePad leather wrap case is now available for iPhone 7 and iPhone 7 Plus. I like minimalist leather cases for my iPhones and iPads and I’ve long thought the SurfacePad line is good looking. The back attaches to your iPhone, and the inside of the front cover is lined with microfiber. It has two slots for cards on the inside, too, if that’s your thing. It’s available in Jet Black, Camel and Midnight Blue, for $39.95, and it’s shipping now.

Twelve South’s SurfacePad Leather Case Comes to iPhone 7 and iPhone 7 Plus

Just in Cases: iPhone Protection 2017

· Bob LeVitus · Dr. Mac's Rants & Raves

Silk Innovation's Folio Wallet is reasonably priced and has plenty of room for stuff.

This week Dr. Mac looks at three new iPhone cases he likes and recommends and one iPhone case that was more fragile than the iPhone it was meant to protect.