Check it out. Samsung is positioning its two-month old flagship Galaxy S9 against an iPhone. And when I say “iPhone,” I mean iPhone 6 [via MacRumors]. The ad appears to be a pitch to owners of old iPhones, but it feels more like a Freudian slip to me. “This,” Samsung appears to believe, “is all we can do.” Even if the psychology behind the ad isn’t as twisted and warped as my Samsung-loathing mind wants it to be, comparing a brand new flagship device to a three-and-a-half year old competitor is terrible, awful, absurd positioning. Perhaps that’s part of why iPhone 7 is still selling as well as the Galaxy S9, let alone the iPhone 8, 8 Plus, and X, all of which handily outsell the Samsung device. Anyhoo, you can watch it and judge for yourself.
It affects certain iPhone 7 and iPhone 7 Plus models running iOS 11.3 or later.
iPhone 7 models start at $449—9% off the original retail price—while iPhone 7 Plus models start at $599—10% off the original price.
Each device comes with a full one-year Apple warranty, and you can even buy one under Virgin’s US$1/month plan.
Have an iPhone 6 or newer and want the battery replaced? Apple will do it for $29 without checking the battery’s health first.
Dr. Mac can’t recall Apple ever offering more iPhone models than today, with eight different iPhone models, sporting screens in four sizes, and having 32, 64, 128, or 256GB of storage. Which is right for you?
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The patents let iPhones use only the minimum power needed to work, and causes parts of the processor to turn off when they aren’t being used.
iPhone 8 is a sacrificial lamb that was never intended to be a big seller, yet without it, Apple would have found itself in a pickle.
When Steve Jobs said, “You’re holding it wrong,” he wasn’t referring to taking pictures; still, the saying probably holds true for that use, too.
This is a great new feature, stymied by conflicting and confusing instructions for use that, strangely enough, vary depending on which model of iPhone you have.
Olloclip announced Thursday that its popular lens kits (and cases) for iPhone 7 and iPhone 7 Plus work out of the box with iPhone 8 and iPhone 8 plus. “This includes compatibility with the Core Lens, Active Lens, Macro Pro Lens and special edition Filmer’s Kit,” the company said. Olloclip makes some of our favorite iPhone lenses, with the Core Lens Kit priced at $99.99. All of the kits are available now.
Maybe Cupertino has a new way coming for multitasking with 3D Touch, but for now it’s limited to the Home button.
The Oaxis InkCase i7 Plus is a lot of things. It’s a case for your iPhone 7 Plus, but it’s also an eBook reader. It offers shock absorption, while allowing you check your calendar and reminders without unlocking your iPhone. This is a second screen for your iPhone, as well as a protective case to keep you from breaking it. The InkCase even integrates with Pocket, so you can save your articles to read later and not have to open up your smartphone to peruse those headlines. The real beauty, though, is the eInk display — no more worries about glare from harsh sunlight when you’re trying to read. Oaxis already has the InkCase line available for the iPhone 7, but the new, larger product for the 7 Plus is gaining traction on Kickstarter. With 30 days left in the campaign, Oaxis has already come close to meeting the funding goal to make the case a reality. I received an early review unit of the case recently, and I’m loving it so far. It’s definitely worthy of the moniker “Cool Stuff Found.”
Apple’s motivation for removing the handy feature, as well as the permanence of the its absence, are unknown. But, hey, it’s a beta.
Oh my. Check out Apple’s new commercial called The Archives, and it’s another emotionally-compelling piece. The spot is for the Memories tab in Photos in iOS 10, which can “automatically creates beautiful movies out of the photos and videos in your camera roll in a matter of seconds.” To personify that, Apple shows an elderly craftsman—an old-world archivist—painstakingly putting together a series of images. The action cuts to what appears to be real videos and photos of an expecting family shot on iPhone. Those get made into a movie that the mother is watching years later. The tagline is, “Memories – movies made for you on iPhone 7. Practically magic.” I like the imagery and the analogy.
Apple released five videos to YouTube Thursday evening, all of them designed to teach you how to shoot on iPhone 7 or iPhone 7 Plus. Topics include shooting action, shooting “great portraits,” shooting close-ups, shooting vertical panoramics (panos), and shooting without Flash. We’ve got all five of them.
Apple’s brand new (PRODUCT)RED iPhone 7 sports a cool looking red body with a white display bezel—no black bezel option is available, which we think is a crying shame. To drive that point home, JerryRigEverything tore apart a red iPhone 7 and gave it a black display. It looks great and it’s a DIY project JRE details in a video. In this case, DIY assumes you have a black iPhone 7 sitting around, all the right tools, and aren’t afraid to accidentally destroy two iPhones. Still, seeing a working black bezel red iPhone is pretty awesome.
As expected, Apple’s online store is back up and running, and you can buy the new (PRODUCT)RED iPhone 7 and 9.7-inch iPad today. That doesn’t, however, mean you can get one in your hands today—unless you’re looking for the red iPhone and can get to your local Apple retail store.
Apple’s online store was replaced with a note saying “We’ve got something special in store for you” Friday morning, which is no surprise since today is they day the (PRODUCT)RED iPhone 7 and new 9.7-inch iPad go on sale. The online store will reopen at 8:01 AM pacific time.
Along with new iPad models, Apple introduced a (PRODUCT)RED version of the iPhone 7 and iPhone 7 Plus on Tuesday. The new models are called (PRODUCT)RED Special Edition and are available in 128 GB and 256 GB capacities.