Apple’s motivation for removing the handy feature, as well as the permanence of the its absence, are unknown. But, hey, it’s a beta.
Oh my. Check out Apple’s new commercial called The Archives, and it’s another emotionally-compelling piece. The spot is for the Memories tab in Photos in iOS 10, which can “automatically creates beautiful movies out of the photos and videos in your camera roll in a matter of seconds.” To personify that, Apple shows an elderly craftsman—an old-world archivist—painstakingly putting together a series of images. The action cuts to what appears to be real videos and photos of an expecting family shot on iPhone. Those get made into a movie that the mother is watching years later. The tagline is, “Memories – movies made for you on iPhone 7. Practically magic.” I like the imagery and the analogy.
Apple released five videos to YouTube Thursday evening, all of them designed to teach you how to shoot on iPhone 7 or iPhone 7 Plus. Topics include shooting action, shooting “great portraits,” shooting close-ups, shooting vertical panoramics (panos), and shooting without Flash. We’ve got all five of them.
Apple’s brand new (PRODUCT)RED iPhone 7 sports a cool looking red body with a white display bezel—no black bezel option is available, which we think is a crying shame. To drive that point home, JerryRigEverything tore apart a red iPhone 7 and gave it a black display. It looks great and it’s a DIY project JRE details in a video. In this case, DIY assumes you have a black iPhone 7 sitting around, all the right tools, and aren’t afraid to accidentally destroy two iPhones. Still, seeing a working black bezel red iPhone is pretty awesome.
As expected, Apple’s online store is back up and running, and you can buy the new (PRODUCT)RED iPhone 7 and 9.7-inch iPad today. That doesn’t, however, mean you can get one in your hands today—unless you’re looking for the red iPhone and can get to your local Apple retail store.
Apple’s online store was replaced with a note saying “We’ve got something special in store for you” Friday morning, which is no surprise since today is they day the (PRODUCT)RED iPhone 7 and new 9.7-inch iPad go on sale. The online store will reopen at 8:01 AM pacific time.
Along with new iPad models, Apple introduced a (PRODUCT)RED version of the iPhone 7 and iPhone 7 Plus on Tuesday. The new models are called (PRODUCT)RED Special Edition and are available in 128 GB and 256 GB capacities.
Apple launched five new commercials through its YouTube channel Tuesday. Four of them are part of the “Shot on iPhone” series and take us on “One Night” tours of New York City, Johannesburg, Shanghai, and Tokyo. Each commercial is comprised of stills and videos from their respective cities, theoretically taken over one night.
Twelve South announced Friday that its SurfacePad leather wrap case is now available for iPhone 7 and iPhone 7 Plus. I like minimalist leather cases for my iPhones and iPads and I’ve long thought the SurfacePad line is good looking. The back attaches to your iPhone, and the inside of the front cover is lined with microfiber. It has two slots for cards on the inside, too, if that’s your thing. It’s available in Jet Black, Camel and Midnight Blue, for $39.95, and it’s shipping now.
This is less of a tip and more of a warning. Apple made the iPhone 7 and 7 Plus water and dust resistant, with a rating of IP67. This means that you won’t have to worry as much if you get a wet iPhone. Step One: Don’t panic, and grab your towel.
Still need to use analog headphones with your iPhone 7? Ditch that puny little adapter and kill two birds with one polycarbonate stone with the Incipio OX case, an iPhone case that brings the 3.5mm headphone jack back to your favorite smartphone. The OX looks like a normal slim hardshell case, except for a bit of extra length at the bottom. There, you’ll find both a Lightning and 3.5mm audio jack, powered by an internal DAC. The Incipio OX will be available for both the iPhone 7 and iPhone 7 Plus in the first quarter of 2017 in Black, Forest, and Purple color options starting at $59.99.
Supplier data suggests that Apple will trim iPhone production by about 10 percent in the first quarter of 2017, a modest reduction following the holiday sales period. But to the clickbait tech press, it’s all doom and gloom.
A video showing the rumored Jet White iPhone 7 is making the rounds on the internet. iPhone fans hoping for an all white model shouldn’t, however, get their hopes up because these are most likely after market replacement parts.
It looks like the things people wanted to know about the most in 2016 were Pokémon GO and the iPhone 7. The two topped Google’s this year’s searches, beating out Donald Trump and Prince.
“Your movies look like movies on iPhone 7.” That’s the tag line to Apple’s newest commercial, iPhone 7 – Romeo and Juliet. It features a performance from Shakespeare’s play of the same name with children in the starring role. The piece looks like a movie at first, but then you see the kids on a stage and a proud parent filming his daughter (Juliet) with his iPhone 7. It’s touching, It’s cute. I suspect it will tug all the right strings for parents with younger kids. I also think it’s a powerful message that paints a solid picture of how good iPhone 7’s camera is without it being a ‘splainy commercial.
The X-Doria Evervue is a mostly transparent case for the iPhone 7. It affords really good protection and is not overly expensive compared to most cases these days. However, John noted multiple minor drawbacks that you should be aware of.