Reddit user u/ILIJAC recently made a post about how he created special iOS ringtones. Mr. Cvetkovski is a sound designer and wanted ringtones that used the full potential of the iPhone X. He did this by testing the frequency range of the iPhone X speakers, and designed the ringtones with a specific EQ and limiter. By using pink noise, he figured out the frequencies in which the speakers sound distorted, and leveled them. Then he boosted the other frequencies where the loudness level is greater. This results in ringtones that are clean and at the maximum safe level the iPhone X allows. All of Mr. Cvetkovski’s ringtones are free to download here.
Apple has a new commercial out called Taxi Driver to promote Animoji. It’s an intense animated spot with a drawn romp through a city as the backdrop to the Animoji figures. But the reason I love this spot is the tune—called “Citizen Kane,” rather than Taxi Driver—by South Korean band Hyukoh. This isn’t super-produced K-Pop, either. Hyukoh is an indie band with real musicians playing music they wrote. 9to5Mac noted that Citizen Kane dropped over the weekend, a single for an upcoming Hyukoh EP. In any event, I am effectively obsessed with this tune, and I love Apple’s Animoji commercials. Your mileage may vary.
Check it out. Samsung is positioning its two-month old flagship Galaxy S9 against an iPhone. And when I say “iPhone,” I mean iPhone 6 [via MacRumors]. The ad appears to be a pitch to owners of old iPhones, but it feels more like a Freudian slip to me. “This,” Samsung appears to believe, “is all we can do.” Even if the psychology behind the ad isn’t as twisted and warped as my Samsung-loathing mind wants it to be, comparing a brand new flagship device to a three-and-a-half year old competitor is terrible, awful, absurd positioning. Perhaps that’s part of why iPhone 7 is still selling as well as the Galaxy S9, let alone the iPhone 8, 8 Plus, and X, all of which handily outsell the Samsung device. Anyhoo, you can watch it and judge for yourself.
Check out the Classic C1, an iPhone X case inspired by the iMac G3. Why? Apparently getting an iMac G3 from his mom when he was a kid was this huge and awesome moment for the company’s founder. That’s great inspiration! The company—Spiegen—has already raised more than $112,000 on Indiegogo, blowing past their $5,000 goal with a month left to go. The $100,000 milestone was to add a model for iPhone 8, too. It has a two-layer design that looks like you’re peeking into the device, and I think it’s cool. Funding options that include a case start at $35, with shipping in June of 2018.
Apple has a new commercial for iPhone X called Studio in Your Pocket. It pitches the idea that iPhone X’s Portrait Lighting mode is essentially a photography studio in your pocket. It does this by showing a young woman taking a selfie in a train station when studio lights and reflectors start popping into being all around her. As she snaps away, the camera switches to views of those selfies on her iPhone X with darkened backgrounds through Portrait Lighting. It’s a solid pitch in my opinion, and one that will resonate with young people. Check it out.
If an app update after submitted after July doesn’t meet these requirements it will be rejected from the App Store.
Check out this great aerial photograph of Apple Park from photographer Joseph Olesh that was taken from high in the air.
It sounds like there might be a connection between the iPhone X back camera failure and the front TrueDepth sensor system.
There was a time when our computing lives basically revolved around the jazz of cool hardware. Nowadays, it’s all about the social impact of the software we use.
Bryan Chaffin and Jeff Gamet discuss the myth of the failing iPhone X, where that myth comes from, how it’s sustained, and how Apple’s own data says otherwise. They also talk about how Apple CEO Tim Cook and CFO Luca Maestri tried to dispel those reports during Apple’s quarterly conference call with analysts. They also look at the indicators that HomePod, on the other hand, isn’t doing well, and Tim Cook’s continued insistence on focusing on sound quality when we really want a capable home assistant. They cap the show with some perspective on just how much money Apple is paying out to shareholders.
Yes, Apple’s iPad sales are up year over year for the second fiscal quarter. But there’s much more to the story.
These photos are part of an FCC filing for an “Apple Inc. Smartphone -E3161A,” and clearly show a gold-colored device where no such device currently exists.
There is every indication that Apple’s 2019 Mac Pro will be fundamentally different than its predecessors. John explains.
The TrueDepth camera on your iPhone X is for more than unlocking your phone and Animoji. It also lets you play music, at least in GarageBand. Read on to learn how.
Apple has a new spot out, and I love it. It’s called Fly Market, and it features a young man dancing through a street market using Apple Pay and Face ID on his iPhone X to buy clothes and a present for his mom. The song is “Back Pocket” by Vulfpeck, a great tune. This commercial has charisma, and I love the imagery—I think it’s great. I’d love to hear what you think.
Apple has a fun new commercial out highlighting Face ID on the iPhone X. The message in the ad is that you can use your face to unlock pretty much anything, and its wrapped up in music and a little dancing. Bonus: If you look closely at the end of the commercial you can see an iOS 11 bug where text briefly flows outside a Messages notification bubble.
When we use Face ID on our iPhones to identify ourselves, it’s pretty darn cool. But our perspective shifts when the technology is used in other ways. Should it?
Face ID is handy for authenticating in apps as well as unlocking your iPhone X. If you don’t want to use Face ID to unlock an app, however, you can selectively turn the feature off. Here’s how.
What are the best devices released by Apple in the past few years? That’s a pretty subjective list, so I asked the TMO staff what they thought, and the answers were pretty interesting.
In this episode, Bryan Chaffin leads Jeff Gamet down into the ugly underbelly of FSM, or Fidget Spinner Madness. You can blame Mitsubishi if you want. They also talk about what TMO’s staff thinks were recent great Apple products and read the WWDC tea leaves. Does the WWDC website really mean anything?