These iOS Ringtones Use the Maximum Potential of Your Speakers

· · Cool Stuff Found

Reddit user u/ILIJAC recently made a post about how he created special iOS ringtones. Mr. Cvetkovski is a sound designer and wanted ringtones that used the full potential of the iPhone X. He did this by testing the frequency range of the iPhone X speakers, and designed the ringtones with a specific EQ and limiter. By using pink noise, he figured out the frequencies in which the speakers sound distorted, and leveled them. Then he boosted the other frequencies where the loudness level is greater. This results in ringtones that are clean and at the maximum safe level the iPhone X allows. All of Mr. Cvetkovski’s ringtones are free to download here.

[iOS 11: How to Install the iPhone X Ringtone on Your iPhone]

These iOS Ringtones Use the Maximum Potential of Your Speakers

Apple's New 'Taxi Driver' Commercial: Animoji and Great Song from Korean Band Hyukoh

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Apple has a new commercial out called Taxi Driver to promote Animoji. It’s an intense animated spot with a drawn romp through a city as the backdrop to the Animoji figures. But the reason I love this spot is the tune—called “Citizen Kane,” rather than Taxi Driver—by South Korean band Hyukoh. This isn’t super-produced K-Pop, either. Hyukoh is an indie band with real musicians playing music they wrote. 9to5Mac noted that Citizen Kane dropped over the weekend, a single for an upcoming Hyukoh EP. In any event, I am effectively obsessed with this tune, and I love Apple’s Animoji commercials. Your mileage may vary.

Samsung Thinks Galaxy S9 Is at Least Better than iPhone 6

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Check it out. Samsung is positioning its two-month old flagship Galaxy S9 against an iPhone. And when I say “iPhone,” I mean iPhone 6 [via MacRumors]. The ad appears to be a pitch to owners of old iPhones, but it feels more like a Freudian slip to me. “This,” Samsung appears to believe, “is all we can do.” Even if the psychology behind the ad isn’t as twisted and warped as my Samsung-loathing mind wants it to be, comparing a brand new flagship device to a three-and-a-half year old competitor is terrible, awful, absurd positioning. Perhaps that’s part of why iPhone 7 is still selling as well as the Galaxy S9, let alone the iPhone 8, 8 Plus, and X, all of which handily outsell the Samsung device. Anyhoo, you can watch it and judge for yourself.

Classic C1 iPhone X Case on Indiegogo Inspired by iMac G3

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Check out the Classic C1, an iPhone X case inspired by the iMac G3. Why? Apparently getting an iMac G3 from his mom when he was a kid was this huge and awesome moment for the company’s founder. That’s great inspiration! The company—Spiegen—has already raised more than $112,000 on Indiegogo, blowing past their $5,000 goal with a month left to go. The $100,000 milestone was to add a model for iPhone 8, too. It has a two-layer design that looks like you’re peeking into the device, and I think it’s cool. Funding options that include a case start at $35, with shipping in June of 2018.

Watch Apple's New 'Studio in Your Pocket' Commercial for iPhone X

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Apple has a new commercial for iPhone X called Studio in Your Pocket. It pitches the idea that iPhone X’s Portrait Lighting mode is essentially a photography studio in your pocket. It does this by showing a young woman taking a selfie in a train station when studio lights and reflectors start popping into being all around her. As she snaps away, the camera switches to views of those selfies on her iPhone X with darkened backgrounds through Portrait Lighting. It’s a solid pitch in my opinion, and one that will resonate with young people. Check it out.

The Myth of the Failing iPhone X and Other Earnings Report Notes - ACM 460

· · Apple Context Machine Podcast

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Bryan Chaffin and Jeff Gamet discuss the myth of the failing iPhone X, where that myth comes from, how it’s sustained, and how Apple’s own data says otherwise. They also talk about how Apple CEO Tim Cook and CFO Luca Maestri tried to dispel those reports during Apple’s quarterly conference call with analysts. They also look at the indicators that HomePod, on the other hand, isn’t doing well, and Tim Cook’s continued insistence on focusing on sound quality when we really want a capable home assistant. They cap the show with some perspective on just how much money Apple is paying out to shareholders.

iPhone X 'Fly Market' Commercial: Song, Dance, Face ID, and Apple Pay

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Apple has a new spot out, and I love it. It’s called Fly Market, and it features a young man dancing through a street market using Apple Pay and Face ID on his iPhone X to buy clothes and a present for his mom. The song is “Back Pocket” by Vulfpeck, a great tune. This commercial has charisma, and I love the imagery—I think it’s great. I’d love to hear what you think.

Apple Accidentally Highlights iOS 11 Bug in iPhone X Face ID Ad

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Apple has a fun new commercial out highlighting Face ID on the iPhone X. The message in the ad is that you can use your face to unlock pretty much anything, and its wrapped up in music and a little dancing. Bonus: If you look closely at the end of the commercial you can see an iOS 11 bug where text briefly flows outside a Messages notification bubble.