Apple Commercial for iPhone XS Max: 'Everything You Love Just Got Bigger'

· · Cool Stuff Found

Apple released a new commercial Friday called Growth Spurt. It has a catchy tune (“Catch My Breath” by Confidence Man) and some cool effects, but I don’t love it. I think it’s because I don’t buy into the central premise of the piece—that the things you take a picture of grow in real life—and how that directly connects to the iPhone XS Max’s existence. And to be fair Apple brings it home in the fadeout shot as the iPhone XS Max grows larger behind the iPhone XS. I usually love Apple’s spots, so this is a rare miss for me. What do you think?

Want to Play with a 3D iPhone XS on your iPhone? Apple Has a Site for That

· · Cool Stuff Found

Apple has a cool mini website to show off the iPhone XS and iPhone XS Max. Just load it up in Safari or Chrome on your mobile phone and you can spin the new iPhone models around by tilting your display. Phone specs pop up as the iPhones twirl around so you can learn more about them, plus you can choose which model you’re looking at, and the phone color, too. It’s a pretty cool was to explore the iPhone XS and XS Max.

Want to Play with a 3D iPhone XS on your iPhone? Apple Has a Site for That