Apple's New Switcher Campaign — for iPhone

Apple launched a new advertising campaign called Switch to iPhone at apple.com/switch. The campaign trades the white of the company’s original I’m a PC campaign for dark pastels and simple, compelling imagery. The message is that it’s simple to switch to iPhone, which is faster, that your music will sound better, and that moving your photos is easy. Watch the four videos that make that argument in our full story.

How to shoot with zoom on iPhone 7 Plus (Apple Video)

Apple published another new video in its “Shoot with iPhone” series. This one is called “How to shoot with zoom on iPhone 7 Plus.” It offers two methods I don’t know you could use. The first is to single-tap your display for a 2x optical zoom. The second method is to touch and hold your display to scroll through your zoom until you get it where you want it. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.

How to shoot a one-handed selfie on iPhone 7 (Apple Video)

Apple posted a new video in its “Shoot with iPhone” series called “How to shoot a one-handed selfie on iPhone 7.” It offers the three steps needed to take a quick selfie with your iPhone (works with all iPhones running iOS 10). 1.) Swipe left from the lock screen. 2.) Switch to front-facing camera. 3.) Press either volume button to snap your selfie. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.

Apple's $200M Advanced Manufacturing Fund Investment in Corning Means No Sapphire iPhone Displays

If you’ve been waiting for a sapphire glass for iPhone display, stop holding your breath because Apple’s $200 million investment in Corning says that’s not going to happen. The investment comes from Apple’s recently announced Advanced Manufacturing Fund, and is going to be used for Corning research and development, capital equipment needs, and state-of-the-art glass processing.