Angela Ahrendts long coat got a lot of attention during Apple’s iPhone media event on Tuesday. TMO reader Alan Adams and his wife recognized it from a recent trip to Paris, and sent me a link to it. It’s called the Macramé Lace Trench Coat, and it’s priced at a mere US$2,895. Not surprisingly, it’s from Burberry, where Ms. Ahrendts used to be CEO. Today, she is Apple’s senior vice president in charge of retail.
Apple has quietly rewritten the rules for media events and presentation yet again, and this photograph demonstrates that.
The date of the event is in keeping with rumors, and Apple is expected to announce new iPhones, Apple Watches, Apple TVs, and possibly the WWDC-teased iMac Pro.