Do you have a spare US$20,000 lying around that you don’t know what to do with? Buy these AirPods decked out in diamonds with a marble stand.
Ian DeLucca’s Object No. 1 AirPods are part of his “New Materialism” series, focused on spotlighting the intersection of art and commerce. Twenty-five pairs of the earphones are being made with diamonds that are said to be VVS1-quality, and naturally mined rather than manufactured. Each white gold pair gets inscribed with its creation date and an edition number.
I just want stealth-black AirPods, thanks.
Smartphones used to be a status symbol. But that has changed now that everyone has one. Now, the status symbol is in avoiding smartphones.
Not only are screens themselves cheap to make, but they also make things cheaper. Any place that can fit a screen in (classrooms, hospitals, airports, restaurants) can cut costs. And any activity that can happen on a screen becomes cheaper.
The rich do not live like this. The rich have grown afraid of screens. They want their children to play with blocks, and tech-free private schools are booming. Humans are more expensive, and rich people are willing and able to pay for them…All of this has led to a curious new reality: Human contact is becoming a luxury good.
Luxury brands like Alexander McQueen, Bottega Veneta, and Gucci are turning to Apple to help build their digital operations.