Apple's Services Future. It's Going to Be Different.

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Apple’s growing services business, and its increasing openness to having its software on other people’s hardware, is one of the most fascinating stories in tech at the moment. Tech blogger turned venture capitalist M.G. Siegler has written an excellent summary of the situation on Medium. As he says, the future for the company “is going to be… different.”

Incidentally, it was a pod that really started to change the equation. The iPod. In order to reach a wider audience with that device, Apple had to do something that was seemingly against Steve Jobs’ DNA: make software for Windows. (Ice water! In Hell!) And the slope ultimately proved slippery, albeit in a slow way. Eventually, we got (and then lost) Safari for Windows. And in the more recent era, Apple Music for Android. And Alexa.

M.G. Siegler's 2018 Homescreen and How it Changed

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I love reading about how other people use their devices, and every year M.G. Siegler shares how his home screen evolves over time.

We all have our apps that we use on a daily basis. And for new ones to break in, they don’t just have to be better, they have to be so much better that they’re worth replacing another app. More specifically, the time you use another app.

Readers will know I’m a fiend when it comes to organization. So for my iPhone and iPad I keep my most-used apps on the home screen, and organize them all alphabetically.