Apple’s growing services business, and its increasing openness to having its software on other people’s hardware, is one of the most fascinating stories in tech at the moment. Tech blogger turned venture capitalist M.G. Siegler has written an excellent summary of the situation on Medium. As he says, the future for the company “is going to be… different.”
Incidentally, it was a pod that really started to change the equation. The iPod. In order to reach a wider audience with that device, Apple had to do something that was seemingly against Steve Jobs’ DNA: make software for Windows. (Ice water! In Hell!) And the slope ultimately proved slippery, albeit in a slow way. Eventually, we got (and then lost) Safari for Windows. And in the more recent era, Apple Music for Android. And Alexa.