Apple Kills Start Up Chime in New MacBook Pro Models

Apple has been on a killing spree of sorts with its new MacBook Pro models. The physical Escape key and function keys are gone, the traditional USB A and mini DisplayPort/Thunderbolt 2 ports are gone, the SD Card slot and MagSafe are gone, and the iconic startup chime is missing, too. It’s sad to see—or hear—the startup chime go, but it seems Apple has a reason for axing the sound.

Microsoft Takes Apple by Surprise, Pours on the Heat

The contrast between Microsoft’s October 26 event and Apple’s October 27 event has the PC industry in a buzz. Observers who have been diehard Apple fans are casting jealous eyes towards the new Microsoft products. Meanwhile, some observers who have been against Apple for political reasons are making some solid observations that don’t have the traditional earmarks of being self-serving and misinformed. John explores.

Apple's 'Hello Again' Event Wasn't About the Mac After All

During Apple’s “Hello Again” event, Apple spent an hour and 25 minutes talking about several cool things. The new MacBook Pros are very nice—but they were the only major Mac announcement.  In contrast, the event tagline suggested that Apple would say something important about the “Mac” as a product. Instead, the vacuum persisted and Apple elected to take a stand, instead. on how it sees the MacBook Pro catering to the pro market with the Touch Bar.