It’s easy to ask Siri for directions to Trader Joe’s, Starbucks, and other big businesses. But what about small businesses?
It’s not surprising that Apple is warming up to the idea of machine intelligence and AI agents with its $200 million purchase of Turi. The company needs to do that to remain competitive with Google and Microsoft. But, over and above that, the beneficial side effects will have even deeper implications for Apple as a company and its future.