Apple has been awarded the 2019 Creative Marketer of the Year by Cannes Lions, the world’s largest festival for advertising and creative communications.
An email marketing company called Verifications.io—which has been taken offline—exposed 809 million records in a database.
In general, the 809 million total records in the Verifications.io trove include standard information like names, email addresses, phone numbers, and physical addresses. But many also include things like gender, date of birth, personal mortgage amount, interest rate, Facebook, LinkedIn, and Instagram accounts associated with email addresses, and characterizations of people’s credit scores (like average, above average, and so on).
As always, use the tool HaveIBeenPwned.com to see if your email was included in a data breach.
Johnathon Heaf writes how Apple’s white earbuds changed the industry forever. It all started with the iPod.
The “silhouette campaign” ads, which I’m sure many of you remember more than the early hardware, focused on the white earbuds that came with each iPod – a design feature that Ive has since stated was pure serendipity.
When he first saw the ads, Steve Jobs was worried the iPod wasn’t visible enough. Yet they were popular because they were fun and emotive.
It’s a new tactic by the company to help you find “products you might love.”
Apple brand recognition is at the top in the technology industry among millennials, beating Microsoft, Intel, IBM, HP, and Dell.
Reddit is regularly manipulated by marketing agencies who use the platform to shill for fake news, products, and reputation management.
The apps and games included are Concepts, Grokker, TypeShift, War Dragons, and codeSpark Academy.
John Martellaro and Dave Hamilton join Jeff Gamet to discuss HomePod pre-orders, Apple’s product marketing, and Siri’s music voice control.
Dr. Mac spent some time with former Apple CEO John Sculley talking about old times, Steve Jobs, and if the Reality Distortion Field was real.