Mattel’s New Hot Wheels Smart Track Kit in Apple Stores

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Mattel’s new Hot Wheels Smart Track Kit is available exclusively in Apple Stores. Vehicles cost US$6.99, the Race Portal is US$39.99, and the Smart Track Kit is US$179.99.

With the Hot Wheels Smart Track Kit, Hot Wheels id vehicles can be raced on a track that incorporates digital tracking elements through an app on the iPhone or iPad. The system allows users to keep track of speed, count laps, build a digital garage, and more, providing a mix of physical and digital play.