A VR Version of Milgram’s Shocking Experiment

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Stanley Milgram’s most famous experiment involved taking random people and telling them to electrocute someone who they thought got wrong answers on a quiz. Now there’s a virtual reality version, and the results prove insightful.

During the experiment, participants quizzed a virtual character. A correct answer meant they could move on, while an incorrect answer meant the human participant had to administer a virtual electrical jolt. The scientists noticed that participants sometimes tried to feed the virtual avatar the correct answer by pronouncing it louder — in hopes that they wouldn’t be told to shock them.