A Morgan Stanley analyst wrote that Apple TV+ will become a $9 billion a year business with 136 million paid subscribers by 2025.
Morgan Stanley has four ideas for Apple to expand its presence in the healthcare industry, projecting up to a US$313 billion revenue opportunity by 2027.
Going forward, Morgan Stanley suggests that Apple could boost its health initiatives in several different ways. For instance, it could add blood pressure, glucose, and sleep tracking integration to the Apple Watch. It could also add hearing aid functionality to AirPods. The analysts also note that Apple could accelerate its future health efforts by acquiring an existing health company.
Morgan Stanley shared some data that show App Store downloads fell 5%, its first decline since 2015. CNBC’s Kif Lessing wrote a Twitter thread.