Twitter will Livestream NBA Games, but Just Focus on One Player

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Kevin Durant Doing His Thing

Twitter might just have found a great way to get into streaming major live sports. The social network struck a deal to livestream the second half of a number of NBA games, with its camera focussing on just one player, Re/Code reported. During the first half, users can vote for who they want that camera to focus on via the @NBAonTNT account. The deal covers 20 games, including at least one playoff game, beginning with the All-Star Game on February 18th.

The deal, which is clearly an experiment, reflects the quandary facing TV executives today: As more and more people stop paying for traditional TV, professional sports leagues and their broadcast partners are trying to figure out how to translate great TV content, like live sports, to places that aren’t television, like Twitter, Facebook, Amazon, and Google.

I watch a lot of sports. Often I have Twitter running at the same time and chat online about what’s happening in the game. I think Twitter might just have come up with a really good way to capitalize on the second screen phenomenon.