Report: 3% of Super Mario Run Users Paid to Unlock the Game [Updated]

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super mario run purchase

Many hoped that Nintendo’s single in-app purchase approach for Super Mario Run would save us from the microtransaction free-to-play hell that is the iOS App Store. And while heavy marketing from Apple and the Nintendo brand gave it a boost, in the end only about 3% of users are estimated to have paid.

Super Mario Run Collects $5 Million in Coins in 24 Hours

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Super Mario Run has garnered as many as five million downloads and US$5 million in revenue in just the first 24 hours since the game launched. VentureBeat rounded up estimates from three third party app metric services, with two of the three offering estimates in that range. If accurate, it would represent a 20% conversion rate of people who have download the free-to-download game. Nintendo gives users access to three levels, plus a tiny taste of the boss level, in the free download. For $9.99, users can unlock the whole game. $5 million is not a lot of money to a company like Apple—and Apple’s cut would be roughly $1.5 million—but it’s likely to be significant for any gaming company. Especially in the first 24 hours. Mobile gaming is big, and Apple has been pushing Super Mario Run hard (as Jeff and I discussed in Friday’s Daily Observations). It would seem that Apple’s user base is responding well to that push. Just for fun, the game’s trailer is below.

Super Mario Run Already the Top Grossing App Store Title

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Super Mario Run is already the top grossing and top free game download at Apple's App Store

Nintendo released Super Mario Run for the iPhone and iPad Thursday afternoon, and by early Friday morning it was already the top grossing and top free title on Apple’s App Store. The game is a free download with a US$9.99 in-app purchase to unlock extra levels, and considering Mario’s top spot on the App Store plenty of players are happy to pay up.

Shigeru Miyamoto Draws Super Mario Run on iPad Pro (Video)

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Mario fans, Nintendo Mobile and Apple have posted a video of Mario-creator Shigeru Miyamoto drawing the character on an iPad Pro with Apple Pencil. The game launched Thursday exclusively on iOS, and Apple has been pushing the game hard. In this video, you see Mario and other characters from the franchise take shape on the iPad screen. Apple also published a blog post about the video and featured it on the company’s website. To me, drawing/art is voodoo. I can’t do it. Watching the process of an iconic figure taking shape is plain fascinating to me.

Investor’s Expensive Lesson: Nintendo Didn’t Make Pokémon GO

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Pokémon GO crowds

Investors, just like gamers, are a fickle lot, and Pokémon GO is showing just how true that is for Nintendo. The company’s stock shot up to its highest point in decades after pretty much everyone with a smartphone went crazy over the game, then took a big hit when Nintendo reminded investors it has only a partial stake in developer Niantic and Pokémon Company.