There’s a watch that wants to help curb ocean plastic pollution. Awake Watch’s mission is to prove that there is a smarter and more sustainable way to consume goods. It wants to show that it can create objects with innovative design and very high quality, while still limiting its environmental impact as much as possible. And give people the opportunity to make a difference. The fabric the company uses for the strap is made from plastic waste, which has been collected from South East Asian seas and Japan. It turns the plastic into pellets, and then into nylon yarn. It creates the straps directly from rolls of this material, which is made using no chemical dyes, and is certified by the Global Recycled Standard label. The leather straps are made by a French company that uses Italian leather tanned in a vegetable tanning process. The Kickstarter was fully funded in an hour. To get a watch, rewards start at US$229.