The show has been ordered in a straight-to-series deal for two seasons, bypassing the pilot stage entirely.
John Martellaro and Jeff Butts join Jeff Gamet today to talk about Apple Music’s new executives in charge of original TV content, plus they look at how the iPad is holding up in the education market.
Apple brings two TV programming big hitters on board for Apple Music’s original content.
Apple is apparently courting former HBO president of programming Michael Lombardo to head up its original TV programming for Apple Music. He’s the guy who was responsible for shows such as The Newsroom, Boardwalk Empire, True Blood, and Game of Thrones, and Apple no doubt wants to replicate that success with its own streaming shows.
Twitter is moving aggressively into streaming video with 12 just announced new content deals, including Bloomberg and the MLB. The deals will bring original video exclusively to Twitter in the form of live shows covering sports, fashion, news, and more.