Apple has turned out the C-Suite to promote HomePod, including senior vice president of marketing Phil Schiller. In an interview with audio magazine Sound and Vision, Mr. Schiller talked up three aspects of Apple’s smart speaker: music, Siri, and HomeKit. There’s little I would call new in the interview, and when I went looking for a standout quote, it all felt like informative marketing speak. But, it’s interesting to see Mr. Schiller pushing HomeKit integration, which has largely been downplayed in Apple’s marketing message so far. One way or another, however, it’s a good read that gives a nice overview of what Apple wants us to think about HomePod.
The comment came in regards to design decisions Apple has made with its iPhone line, including ditching the headphone jack in iPhone 7 and the Home button on iPhone X.
This is the second major donation from Apple’s top marketing exec for higher education in the last two months.
The new 5.8-inch model sports an OLED screen, Face ID instead of Touch ID, and inductive charging support.
It will ship with 64GB and 256GB models, starting at $699 for iPhone 8 and $799 for iPhone 8 Plus.
iOS 11 is coming, and Bryan and Jeff discuss some of what they’re looking forward to. They also talk about Apple’s big plans in making movies and TV shows, and why it’s important for Apple to do so. The cap the show with a look at Apple Watch being involved with a baseball cheating scheme.
It’s interesting that it’s taken this long for Apple Watch to be in the middle of a sports cheating scandal. Should be good PR for Apple and its Apple Watch, one way or another.
Every corporation has a succession plan for its CEO, so what might Apple’s look like?
This event has some interesting timing in that there’s a new book alleging Phil Schiller wanted a physical keyboard on the iPhone. Mr. Schiller denies that claim and Scott Forstall might clear it up
If Apple really is making an Amazon Echo competitor, what does their Siri speaker appliance really need? According to Apple’s senior vice president of worldwide marketing Phil Schiller, it needs a screen.
A Siri appliance needs a display, or so says Apple’s Phil Schiller. Dave Hamilton and John Martellaro join Jeff Gamet to talk about voice assistants and how they feel about including a display. They also look at the recent malware attack on Handbrake.
With the Mac Pro pushing four years old and concerns Apple is abandoning the pro market, the company did something very out of character: It announced a totally redesigned Mac Pro is in the works, along with a pro display. The Mac Pro is getting a minor speed bump today, too. Looks like it’s damage control time in Cupertino.
On the 10th anniversary of the iPhone, Steven Levy posted an exclusive interview with Phil Schiller. Here are some of the key takeaways from the anniversary, including anecdotes from the original launch, thoughts on apps, and whether Phil could have known how popular Apple’s device would become.