Phil Schiller Talks Music, Siri, and HomeKit for HomePod in Interview

· · Cool Stuff Found

Apple has turned out the C-Suite to promote HomePod, including senior vice president of marketing Phil Schiller. In an interview with audio magazine Sound and Vision, Mr. Schiller talked up three aspects of Apple’s smart speaker: music, Siri, and HomeKit. There’s little I would call new in the interview, and when I went looking for a standout quote, it all felt like informative marketing speak. But, it’s interesting to see Mr. Schiller pushing HomeKit integration, which has largely been downplayed in Apple’s marketing message so far. One way or another, however, it’s a good read that gives a nice overview of what Apple wants us to think about HomePod.

Phil Schiller Talks Music, Siri, and HomeKit for HomePod in Interview

Apple Throws a Mac Pro Hail Mary, Promises Redesigned Model Coming

· · Analysis

Apple announces a redesigned Mac Pro is in the works

With the Mac Pro pushing four years old and concerns Apple is abandoning the pro market, the company did something very out of character: It announced a totally redesigned Mac Pro is in the works, along with a pro display. The Mac Pro is getting a minor speed bump today, too. Looks like it’s damage control time in Cupertino.